7 Tips to Boost Your E-Commerce SEO

As competition grows in the online marketplace, it is crucial that e-commerce retailers implement an effective search engine optimization strategy in order to stand out. With the holiday season in full-swing, e-commerce retailers are competing now more than ever to attract consumers to their websites. Make sure that consumers can find your products and services with these 7 tips to boost your e-commerce SEO efforts.

iOS App Indexing: How to Get Your App on Google

Despite the leaps and bounds that web designers have made in accommodating touch screen devices, there are still some impediments to mobile usability on almost all websites. Mobile applications are a great way for developers to offer the most important features of their website, in a way that is both user friendly and robust in its capabilities. Mobile apps have many other advantages over mobile-friendly websites, not least of which is the fact that users love them. In 2014, Nielsen reported that 89% of mobile phone time was spent in apps, with just 11% spent surfing mobile sites. And retailers love them too- that’s because conversion rates on mobile apps dominate their mobile website counterparts by almost 300%. In addition, apps can also be further personalized, store information more securely, and some elements of the app can be made available to users offline.

Google Staying Relevant in a World of Mobile Apps

When you are using your mobile phone which interface do you prefer, a mobile-friendly website, or a dedicated mobile app? If you answered “app”, you are in good company. As I reported in a previous article, smartphone users on average spend 89% of device time in a mobile app, and only 11% in a mobile browser. Mobile-friendly websites (despite their name) can be difficult to use, are slower to load, and lack the ability to securely store a user’s information offline. These factors lead to a less user-friendly experience on mobile websites, as they require more frequent log-ins, lack the device-specific buttons and touch elements of an app, and must load an entirely new webpage after each action, all of these factors help to fuel the strong preference for apps as the primary content consumption medium.

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