Despite the leaps and bounds that web designers have made in accommodating touch screen devices, there are still some impediments to mobile usability on almost all websites. Mobile applications are a great way for developers to offer the most important features of their website, in a way that is both user friendly and robust in its capabilities. Mobile apps have many other advantages over mobile-friendly websites, not least of which is the fact that users love them. In 2014, Nielsen reported that 89% of mobile phone time was spent in apps, with just 11% spent surfing mobile sites. And retailers love them too- that’s because conversion rates on mobile apps dominate their mobile website counterparts by almost 300%. In addition, apps can also be further personalized, store information more securely, and some elements of the app can be made available to users offline.
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